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What are SEO Keywords & How to Use SEO Keywords in Content?

Keywords are essential in driving your website to the top of the search engine results page. It is straightforward to choose the right keywords for your content. Pick your keywords; make a list of them; then select the primary and secondary keywords and start adding them to a webpage.

But what are the SEO keywords? And how to use keywords on your website for quick indexing?

This article will cover what keywords are and why they are essential. And what are the types of keywords, and where to use them on your web pages?

Let's get into the body of the article.

Table of Contents
  1. What are Keywords SEO, and Why are SEO Keywords Important?
  2. What are Long Tail Keywords?
    1. Advantages of Long-tail keywords
  3. What are Short Tail Keywords?
    1. Advantages of short-tail keywords
  4. What are Relevant Keywords?
    1. Advantages of relevant keywords
  5. What are Primary Keywords?
    1. Advantages of primary keywords
  6. What are Secondary Keywords?
    1. Advantages of secondary keywords
  7. What are LSI Keywords?
    1. Advantages of LSI keywords
  8. What are Unique Keywords?
    1. Advantages of unique keywords
  9. Where & How to Use Keywords in Content? 
    1. Use Keywords in Meta Description
    2. Use Keywords in your Title
    3. Use Keywords within the First 200 Words
    4. Use Keywords in Headers
    5. Use Keywords in Anchor Text
    6. Use Keywords in Alt-tags
  10. FAQs about SEO Keywords
  11. Conclusion

What are Keywords SEO, and Why are SEO Keywords Important?

A keyword is a combination of words and phrases that the user enters into a search engine to find specific topics, products, and services. Keywords can be Competitive, uncompetitive, commercial, or informational.

For example, what keywords will you use to search for a result if you are searching for content on computer hardware? Hopefully, it will be "how many types of computer hardware" or "buy computer hardware parts," etc.

It's not always the case that SEO keywords are just one word. The majority of SEO keywords are made up of several phrases! As a result, when I refer to keywords, I usually mean a phrase rather than a single word.

To comprehend why keywords are essential, you must first understand how Google functions. In the form of SEO keywords, Google looks for hints. They provide information about the page and post's content to Google and other search engines. But Google isn't the only reason keywords matter. When choosing the proper keywords, you should know all types of keywords, like primary and secondary, long-tail, short-tail, and many more.

Keep reading to learn about types of keywords and how keywords are helpful in your site ranking.

What are Long Tail Keywords?

Four words or more make up long-tail keywords. These keywords assist you in determining the ideal audience for your website or business. Long-tail keywords identify a specific product when someone is explicitly seeking it.

In addition, it is more pertinent than focusing on a single keyword. Also, long-tail keywords are worth more money these days. An example of long keywords is "Best computer guide for students in 2022". 

Advantages of Long-tail keywords

  • Specific search volume.
  • Low, competitive rate.
  • Easy to rank.
  • Low search traffic but profitable.
  • Generate more qualified leads.

What are Short Tail Keywords?

A short-tail keyword consists of only 1-2 words whose length is too short. That's why sometimes it is harder to find a search engine like Google to understand which page should be open. 

For example, targeting only two words like "best computer " will be considered a short-tail keyword. Because in this keyword, the intent is not too clear, like what the user needs to find the best computer for business use or what a computer is.

Keep in mind: Selecting short-tail keywords with high competition is difficult to rank because they are broad topics. That is why long-tail keywords are preferred, making multiple keywords easier.

Advantages of short-tail keywords

  • Highest search volume.
  • Captures people at the top of the marketing funnel.
  • Generates the most brand awareness.
  • Web pages can rank for a wide variety of terms.

What are Relevant Keywords?

As the name implies, keyword relevance is the keyword that is related to or matches the targeted page or website. It refers to how relative and value-adding it is for the site or page. Keyword relevance reflects the category of similar keywords used by the search engine and the content on your website.

It also helps to rank the website in search engines. Moreover, using relevant keywords in your content makes the exact match between the search query and content on the website. For example, your keyword is advantages and disadvantages of the Internet, so its relevant keywords can be:

  • Pros and Cons of Internet
  • Merits and Demerits of Internet
  • Benefits and Drawbacks of Internet

Advantages of relevant keywords

  • Target the right audience.
  • Engage the audience.
  • Increase traffic and visitors.

What are Primary Keywords?

The meaning of primary keyword is the main keyword for a business. It should directly represent the product or service you are trying to sell. Possibly, the primary keyword should be in your domain name, title page, home page, and everywhere on the website.

It helps Google understand your business and the website in a better manner. For example, if you are writing content on fruits, your primary keywords can be "apple fruit," "orange fruit," etc. This keyword reflects that your site is related to all fruits.

Advantages of primary keywords

  • Primary keywords have a large search volume.
  •  Bring massive traffic to the tour site.
  • Targeted to the broader audience.

What are Secondary Keywords?

Secondary keywords are those that play a supporting role in the website. These keywords are used after the primary keyword. There are fewer essential keywords; for their marketing support, they are used primarily with primary keywords with combinations of one or two words.

The most considerable value of secondary keywords is adding extra context to your content.

If your primary keyword is apple fruit, then secondary keywords can be the benefits of apple fruit, uses of apple fruit, etc.

Advantages of secondary keywords

  •  Help you to get a better ranking in search engines.
  • Increase your sales and leads.
  • Attract new customers and increase your brand awareness.

What are LSI Keywords?

LSI keyword is stated as a keyword related to primary keywords. These keywords help search engines and users to know what your content is about.

For example, if someone searches for "breakfast," it will consider south Indian food and north Indian food. It views your article for food if you have targeted all foods in breakfast content.

Advantages of LSI keywords

  • Boost website ranking.
  • LSI keywords help search engines to understand your website content better.
  • Increase the number of visitors.

What are Unique Keywords?

All website pages should have unique keywords to make the site more appealing and user-friendly. The unique combinations of contents, phrases, and words make search more technical by different search engines, which are very helpful for searchers.

Advantages of unique keywords

  • Increase the traffic.
  • Better listing in search engines.
  • Generates high CTR(Clickthrough Rate).

So, try to use unique keywords for each web page.

Where & How to Use Keywords in Content? 

It's crucial to ensure that you understand the proper keyword usage strategies. Using keywords technically in your content increases the chance that your content will be found, indexed, and ranked by search engines, which consider keywords a starting point for filtering results.

So, guys, it's clear that you must use your SEO keywords in your webpage content. By using the following steps, you can insert keywords into your content:

  • Use Keywords in the meta description.
  • Use keywords in your title.
  • Use keywords within the first 200 words.
  • Use keywords in the header.
  • Use keywords in anchor text.
  • Use keywords in alt-tags.

1. Use Keywords in Meta Description

The title tag appears at the top of the search result, and the meta description appears below. The meta description contains metadata, which is information or data.

The Meta description must include a detailed explanation of the page's content. This is usually the factor determining whether a user will visit your page. As a result, it's critical to include your primary keyword in the meta description.

2. Use Keywords in your Title

Title tags are meta tags that appear as a headline at the top of your browser window. Consider the title tags to be the chapter titles in a book. It informs visitors and search engines about the content of your page. The title tag includes the primary keyword because it helps the search engine determine what the page is about.

3. Use Keywords within the First 200 Words

According to several SEO experts, Google focuses on the first 200 words of your article. This makes it crucial to use your keyword as early in the first phrase or paragraph as possible without compromising the quality of the content.

4. Use Keywords in Headers

The meaning and significance of a keyword are emphasized more when it is included in headings. By doing this, you help search engines to determine how vital your SEO keywords are to you.

5. Use Keywords in Anchor Text

The clickable text that you see within the content of the blog/ website, and once you click on it, you'll be directed to another page or blog post, is known as anchor text.

When you use a keyword as the anchor text in your content, it suggests that there is a place where you can learn even more about that word. This assists in highlighting the keyword's importance to the text and its relevancy.

6. Use Keywords in Alt-tags

Web pages are crawled regularly by search engines like Google, Bing, Yahoo, etc. Text copy on a page is simple for them to read. Images, on the other hand, are difficult to read. This is where the alternative text comes in. Search engines employ alt text to describe what an image shows to people, allowing them to get better results when searching for ideas.

The ALT tag is used to describe the image or what it represents. ALT tags are used by people who use text-only browsers or surf the web with graphics disabled.

FAQs about SEO Keywords

Here are some most frequently asked questions about SEO Keywords.

What keywords should I use for SEO?

Long tail keywords are lengthy search queries (often four words or more) that users enter into Google and other search engines. In addition, they frequently have less keyword difficulty than "head terms" of 1-3 words. Therefore, the essential keywords to start with for those who are new to SEO are typically long tails.

What are examples of keywords?

The words and phrases users enter into search engines as keywords help them find the information they're looking for. For instance, you may enter " leather jacket" into Google if you want to purchase a new jacket. That phrase is known as a keyword.

What are the types of keywords?

There are four types of keywords:

  1. Commercial Keywords
  2. Transactional Keywords
  3. Informational Keywords
  4. Navigational Keywords
How many SEO keywords should I use?

Focusing on a single topic makes it easier for sites to rank, so you should concentrate on two or three main keywords on each page that are rephrased variations of those keywords. Due to the limited room in the title and meta description elements, it is challenging to target four or more keywords.

Do SEO keywords need to be exact?

Yes, to answer briefly. It is best to practice using the target term exactly, especially if it is a narrowly focused, long-tailed keyword.

What are the 3 key factors for a keyword?

There are three things you need to take into account while conducting your SEO keyword research:

  1. Keyword Relevancy
  2. User intent
  3. Search Volume
What is the purpose of a keyword?

Informing search engines about the content of a page is why keywords are important. To find the information they need, users enter words and phrases into search engines, referred to as "keywords."

How do I find my most popular keywords?

To determine the most popular search terms on Google, use Google Trends. To find the most popular searches globally, visit

What are the three steps to choosing keywords?

The three steps are as follows:

  1. Take out specific words or phrases.
  2. Try out a few alternative synonyms.
  3. Consider overlapping terms to describe your subject.
What is the difference between SEO and keywords?

By non-SEOs, search phrases and keywords are frequently confused (search engine optimizers). But once explained, the distinction between the two is relatively straightforward. To rank for search terms, you employ keywords. Shorter groups of phrases called keywords into your website by SEOs to pull in visitors.


So, guys, by reading this article, you have come to know what SEO keywords are and why SEO keywords are important.

As you are aware, keywords are crucial for every business website because they provide free, focused traffic to your site. I hope your questions about the different types of SEO keywords and how to apply them on your website to increase organic traffic have been answered in this blog.

What are you waiting for? Go ahead and start using keywords in your content to get a high ranking in search engines.

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