Guest Posting Types: General, Niche & Specialized
Many people think that all guest posts are the same, but that's not true! There are different types of guest posting, and each serves a unique purpose.
But have you ever wondered why some guest posts seem to promote products while others just share helpful tips?
So, let's clear up the confusion by exploring the different types of guest posting.
Types of Guest Posting
Guys, after doing all the research on this topic, I have summed up the three main types of guest posting within their subcategories.
So the list is here:
- General Guest Posts
- Niche-Specific Guest Posts
- Specialized Guest Posts
Let's learn about them in detail.
General Guest Posts
General guest posts are articles that can be about many different topics. They are not limited to one subject, so they can reach lots of different people. These posts help increase website visitors, build links to your site, and improve how your site appears on search engines like Google.
Types of General Guest Posts
Here are some of the major general guest posting examples:
1. Paid Guest Post
- What It Means: You pay money to have your article published on someone else’s website.
- Why It’s Used: To promote your products or services to a large audience.
- Example: A toy company pays to write about their new toy on a popular kids' blog.
2. Sponsored Guest Post
- What It Means: A company pays a writer to create an article that talks about their business.
- Why It’s Used: To gently promote the brand in a friendly way.
- Example: A clothing brand sponsors a post about “Fun Summer Outfits for Kids”.
3. Link-Building Guest Post
- What It Means: This type of post includes links to your own website.
- Why It’s Used: To help your website rank higher on Google by having more links pointing to it.
- Example: A gardening blog links to your website where you sell seeds.
4. Traffic-Generation Guest Post
- What It Means: A post made to bring more visitors to a website.
- Why It’s Used: More visitors mean more chances for the business to grow.
- Example: A post titled “5 Fun Games for Kids to Play Outdoors” attracts clicks and visits.
5. Informational/How-to Guest Post
- What It Means: This post explains how to do something step-by-step.
- Why It’s Used: To teach readers useful skills or provide solutions.
- Example: “How to Make a DIY Bird Feeder in 3 Steps”.
6. Personal Story Guest Post
- What It Means: The writer shares their own experiences or stories.
- Why It’s Used: To connect emotionally with readers.
- Example: “How I Learned to Ride a Bike.”
7. SEO-Focused Guest Post
- What It Means: Uses special keywords to help the post rank high on search engines.
- Why It’s Used: To make the article easy to find when people search online.
- Example: “Best Books for 10-Year-Olds”.
8. Resource-Based Guest Post
- What It Means: Provides a list of useful tools, websites, or resources.
- Why It’s Used: To help readers find helpful information in one place.
- Example: “Top 10 Free Educational Websites for Kids”.
9. Community-Engagement Guest Post
- What It Means: Encourages readers to interact and engage.
- Why It’s Used: To build relationships and promote a friendly community.
- Example: “What’s Your Favorite Hobby? Share in the Comments Below!”
10. Social Media Integration Guest Post
- What It Means: Designed to work well on social media platforms.
- Why It’s Used: To encourage sharing and engagement on social networks.
- Example: “5 Motivational Quotes to Start Your Day” with images to share.
11. Visual Content Guest Post
- What It Means: Uses images, infographics, or videos instead of just text.
- Why It’s Used: To make the post more engaging and easy to understand.
- Example: An infographic about “The Life Cycle of a Butterfly.”
12. Newsjacking or Trending Topic Guest Post
- What It Means: Uses current trends or news to attract attention.
- Why It’s Used: To make the content relevant and shareable.
- Example: “5 Things You Should Know About the New Space Mission.”
Personal Recommendations for General Guest Posts:
- Write with heart! Add personal experiences or examples. Readers love stories!
- Use pictures and lists. It makes your post easier to read and more fun.
- Include a call-to-action (CTA). Ask readers to comment or share their own ideas.
Niche-Specific Guest Posts
A niche-specific guest post focuses on one particular topic or area. Think of it like talking to a group of friends who all love the same thing—like mobile phones, sports, or art. These posts are written for people who are interested in that subject, making them great for building your expertise.
Types of Niche-Specific Guest Posts
Here are some of the commonly known niche-specific guest posting examples:
1. High-Authority Guest Post
- What It Means: Published on well-known, trusted websites.
- Why It’s Used: To boost the writer’s credibility and authority.
- Example: An article about climate change on a leading science website.
2. Industry Event Guest Post
- What It Means: Talks about important events or conferences in a specific industry.
- Why It’s Used: To keep readers informed and updated.
- Example: “Highlights from the Annual Kids’ Book Fair.”
3. Expert Opinion Guest Post
- What It Means: Features insights and advice from industry experts.
- Why It’s Used: To build trust because readers value expert opinions.
- Example: “Tips from a Teacher on Helping Kids Love Reading”.
Personal Recommendations for Niche-Specific Guest Posts:
- Stick to one topic. Don’t wander off—it helps keep readers engaged.
- Add useful tips or advice. This keeps readers coming back for more!
- Reach out to experts. If possible, interview someone knowledgeable for your post.
Specialized Guest Posts
Specialized guest posts are like rare gems; they focus on unique topics that may not be very common. These posts target very specific audiences, such as cryptocurrency fans or casino enthusiasts.
Even though fewer people might read them, those readers are very interested in the content.
Types of Specialized Guest Posts
Here are some of the specialized guest blogging types:
1. Review Guest Post
- What It Means: A post that reviews a product or service.
- Why It’s Used: To help readers decide if they want to buy or use it.
- Example: “A Review of the New LEGO Space Set”.
2. Services-Based Guest Post
- What It Means: Explains a specific service offered by a business.
- Why It’s Used: To promote the service and show how it helps people.
- Example: “How Our Tutoring Service Helps Kids with Math.”
3. Casino Guest Post
- What It Means: Focuses on topics related to online or physical casinos.
- Why It’s Used: To attract readers interested in gaming and betting.
- Example: “Top 5 Fun Casino Games to Play with Friends”.
4. Cryptocurrency Guest Post
- What It Means: Explains ideas about digital money like Bitcoin.
- Why It’s Used: To help readers learn about new ways to use or invest money.
- Example: “What Is Bitcoin and How Does It Work?”
5. Gray Niches Guest Post
- What It Means: Covers topics from industries that are not mainstream or may be controversial.
- Why It’s Used: To attract curious readers, but may require careful writing.
- Example: “Trends in Alternative Medicines”.
6. Myth-Busting Guest Posting
- What It Means: Myth-busting guest posts aim to debunk common myths or misconceptions.
- Why It’s Used: They provide accurate information and help readers understand the truth behind popular beliefs.
- Example: “Debunking Myths About Eating Carbs.”
7. Controversial/Hot Topic Guest Posting
- What It Means: Controversial guest posts tackle hot-button issues that may spark debate.
- Why It’s Used: They encourage discussion and allow for the sharing of diverse opinions.
- Example: “Is Social Media Good or Bad for Society?”
8. Case Study Guest Posting
- What It Means: Case study guest posts present real-life examples or stories to illustrate a concept.
- Why It’s Used: They provide practical insights and lessons learned from real experiences.
- Example: “How a Local Bakery Increased Sales by 50%”.
9. Collaborative Guest Posting
- What It Means: Collaborative guest posts involve multiple authors working together on a single piece.
- Why It’s Used: They combine expertise from different perspectives, offering readers a richer understanding of a topic.
- Example: “Expert Tips from Fitness Trainers: Staying Active During Summer”.
10. Curated Resource Guest Posting
- What It Means: Curated resource guest posts gather and summarize valuable information from various sources.
- Why It’s Used: They provide readers with a one-stop resource for learning about a specific topic.
- Example: “The Ultimate Guide to Learning a New Language”.
Personal Recommendations for Specialized Guest Posts:
- Be clear and easy to understand. Some topics may be hard, so keep things simple.
- Use real-life examples. This makes even complex topics more relatable.
- Double-check facts. Readers trust you to give them correct information.
Conclusion
This article explored the three main types of guest posts: General, Niche-Specific, and Specialized.
Each type serves a different purpose: reaching a broad audience, building authority in a niche, or focusing on a unique topic. The key is knowing your audience and choosing the right post that matches your goal.
What’s My Recommendation?
- If you’re new to guest posting, start with general posts; they’re easy and fun!
- If you have a favourite topic, try a niche-specific post to connect with like-minded people.
- For unique topics, go for a specialized post, but remember to keep it simple and engaging.
FAQs
Here are some of the most frequently asked questions related to the guest posting types:
What is the difference between a general guest post and a niche-specific guest post?
A general guest post covers various topics, appealing to a broad audience. In contrast, a niche-specific guest post focuses on a particular subject or industry, targeting a more specialized audience interested in that area.
How can I make my guest post stand out?
To make your guest post stand out:
- Choose unique angles or perspectives on common topics.
- Use clear headings and bullet points.
- Include personal stories or experiences.
- Use visuals like images or infographics.
What should I include in my guest post?
When writing a guest post, include:
- An engaging introduction
- Valuable content
- A friendly tone
- A conclusion
How do I find blogs to guest post on?
You can find blogging opportunities in various ways:
- Searching for blogs in your niche using keywords like "write for us" or "guest post guidelines".
- Joining social media groups related to your interests.
- Networking with other writers or bloggers in your community.
Can anyone do guest posting?
Yes! Anyone can do guest posting, whether you're a professional writer, a business owner, or just someone passionate about a topic. Just choose the right blogs or websites that fit your interests.
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