Best ChatGPT Prompts for Writing “Comparison/Vs/Difference” Articles

Comparisons, "vs.," or difference articles are among the most searched and shared content online. Readers love them because they help make smart decisions, like choosing between two products, tools, or ideas. Whether it’s SEO vs SEM, VPN vs Proxy, or AI vs Human Writing, people always want clear answers on what’s better and why.

Writing these articles manually takes time because you must explain both sides fairly, highlight differences, and give a useful conclusion. That’s where ChatGPT comes in. 

With the right prompts, you can quickly generate detailed, balanced, and SEO-friendly “Comparison” or “Vs” content that feels 100% human.

So, in this guide I will share my best ChatGPT prompts to generate “comparison/vs./difference” articles. 

Understand the Purpose of a Comparison Article

Before writing prompts, understand what readers want from these posts:

• Clear explanation of both options
• Key differences in a table or bullet format
• Honest pros and cons
• A verdict: which one is better for specific users

Your prompts should help ChatGPT deliver all these points in one structured flow.

Key Points to Remember

Every comparison article can follow a slightly different outline depending on the topic, content goals, and audience needs. Feel free to adjust the structure wherever necessary to make it more relevant and natural for your keyword

The outline and prompts I’m sharing below are the ones I personally use most often for my “Vs” or “Difference Between” articles. They’ve worked well across various topics and can be customized easily for your own use.

Research Before Writing the Article

Before starting any comparison article, make sure to do proper competitor research. Check how others are presenting the same topic — what headings they’re using, what tone they follow, and how they structure their content.

This will help you get a clear idea of which headings you should include in your own guide and how to organize them effectively.

Outline Prompt for Difference Articles

The first step for any article is always creating its outline, and the same goes for comparison- or difference-based topics.

So, the prompt you’ll be giving to the ChatGPT will be:

Prompt: “Create a detailed outline for an article comparing [Topic A] vs [Topic B] (or explaining the difference between them). Make the outline clear, organized, and beginner-friendly. Include headings and subheadings that cover all major comparison points like features, performance, pricing, usability, pros and cons, and final verdict. The tone should be simple, direct, and easy for all readers to understand.”

Opening or Introduction Paragraph Prompt

This is the opening part of your article. Here, you tell readers what two things you’re comparing. 

Prompt: “Write an introduction for an article comparing [Item A] vs [Item B]. Briefly explain what both are, why people often compare them, and what this article will cover. Keep the tone simple, friendly, and informative. End with a clear purpose line like: ‘Let’s see which one suits you better.’”

Possible Variations:

• Add a contextual opener if the topic is trending: “In 2025, many people are debating between [A] and [B]...”
• Or a question-based start for engagement: “Confused between [A] and [B]? You’re not alone.”

Overview of Both (Quick Intro) Prompt

This part gives a short background of each item. You tell what each one is, what it does, and who uses it. It’s a small section for readers who don’t know much about them

Prompt: “Write a short overview for both [Item A] and [Item B]. For each, explain in 2–3 lines what it is, what it does, and who it’s best for. Keep the tone neutral and factual. Avoid repeating words like ‘popular’ or ‘best’ too often.”

Variation Options:

• You can change the structure to “Side-by-side intro” or “Mini comparison table” depending on the topic.
• If one item is newer, mention that: “While [A] has been around longer, [B] is a newer alternative with updated features.”

Key Differences at a Glance (Comparison Table) Prompt

This section gives a quick look at how both items are different. It usually has a table or bullet list comparing main points like features, pricing, and pros/cons. Readers can understand the difference quickly without reading the full article. 

Where to add: You can target this at the start or before the conclusion as well. (up to you) 

Prompt: “Create a short comparison table summarizing the main differences between [Item A] and [Item B]. Include columns for key aspects like: Features, Pricing, Ease of Use, Pros, and Cons. Keep it simple and scannable.”

Variation Tip:

• You can adjust table headings based on the niche (e.g., “Battery Life,” “Camera,” “Support,” “Customization,” etc.).
• If the article is long, add a short one-line intro before the table: “Here’s a quick look at how both options differ before we dive deeper.”

Detailed Comparison (Feature-by-Feature or Aspect-by-Aspect) Prompt

This is the main and biggest part of your article. Here, you compare both items in detail. You can divide it into smaller headings like “Ease of Use,” “Features,” “Price,” etc. 

For each point, explain both sides and end with a small verdict (which one is better in that area).

Prompt: “Now, write a detailed comparison of [Item A] vs [Item B] based on the following aspects:

• Ease of Use
• Features
• Performance
• Pricing
• Support
• (enlist all the aspects)

For each aspect, follow this format:

• Start with one line introducing the aspect (e.g., ‘When comparing their performance...’)
• Give short, clear points for each item separately (under subheadings or bullets).
• Add a short verdict line like ‘So, if you prefer simplicity, [A] is better, but for more control, [B] wins.’ Keep the tone friendly and balanced, and avoid bias. And do not use any AI words or phrases.”

Variation Options:

• You can remove parts that don’t matter (for example, skip “Design” if it’s about software).
• You can also add new sections like “Integration,” “Security,” or “Learning Curve” if they fit better.
• For business tools, you can replace “Ease of Use” with topics like “Team Collaboration” or “Scalability” (change according to your keywords). 

Pros and Cons Prompt

This section gives a simple list of both items' strengths and weaknesses. It helps readers see what’s good and what’s not about each one, side by side.

Keep in mind: This is an optional part; you can add or skip it. It's all up to you. 

Prompt: “Add the heading of pros and cons of both, then add some intro lines after that list clear pros and cons for both [Item A] and [Item B]. Keep points short (one line each), honest, and easy to scan. Avoid repeating features already mentioned above—focus on user experience, value for money, or unique strengths. Use active tense, no AI words or phrases, and simple English language.”

Variation Options:

• If the article is short, merge this section into the detailed comparison as a summary table.
• Please ensure that you adjust this type of heading and its content to align with your keywords’ needs. 

Which One Should You Choose? Prompt

Here, you tell readers which one is best for different types of people. For example, one may be good for beginners, and the other for experts. It’s not about picking a “winner” but helping people make the right choice.

Prompt: “Write a final verdict comparing [Item A] vs [Item B]. Explain which one suits different users or situations — for example, beginners vs experts, small businesses vs large teams, or casual users vs professionals. End with a confident but friendly line encouraging the reader to choose based on their needs. Use simple English, no AI words or phrases, and short sentences with an active tone. And show yourself as an expert.”

Conclusion Prompt

This is the closing part of your article. You quickly repeat the main difference and give a final line encouraging readers to decide or explore more.

Prompt: “Write a short and clear conclusion summarizing the main differences between [Item A] and [Item B]. Restate what was discussed without repeating the same phrases. End with a natural, friendly closing like, “Now that you know the key differences, choose the one that fits your goals best.” Use simple English, no AI words or phrases, the easiest vocabulary, and short sentences with an active voice tone. And target my primary keyword once too.”

How to Use These Prompts Effectively

These prompts are designed to make your comparison or “difference” articles structured, easy to read, and more engaging. But to use them well, you must adjust them to your topic, audience, and writing style. 

Here’s how:

• Match the tone to your readers. Use a friendly tone for beginners and a slightly formal one for professionals. Keep sentences short and natural.
• Adjust the structure as needed. Not all articles need every section. Combine or shorten parts if the topic is simple.
• Do quick competitor research. Check how others write on the same topic. Notice their headings, tone, and what they missed; this helps you write better.
• Make it easy to read. Use tables, bullet points, and short paragraphs. Add visuals or examples if needed.
• Stay balanced and natural. Don’t pick sides; just explain both fairly and guide the reader toward the best fit.

Final Note

In this guide, we’ve shared detailed instructions and prompts to help you create well-structured “Comparison / Vs / Difference” articles. These prompts are designed to make your writing easier, more organized, and reader-friendly.

Use them as a base, but always adjust the tone, structure, and examples to match your topic and audience. With the right approach, you can turn any comparison article into clear, engaging content that genuinely helps readers make smart choices.

FAQs 

Here are some of the most commonly asked questions related to the best ChatGPT prompts used to create humanized content for the “differences” articles: