Best ChatGPT Prompts for Writing “What Is” Articles

I’ve spent years working as a content writer in the digital marketing world. Back then, writing felt easier, no AI tools, no endless detectors, just skill and research. But as technology advanced, AI brought both ease and challenges.

The tough part? Even original content sometimes gets flagged by AI detectors. The easy part? With smart editing and the right prompts, you can still create content that feels natural and human.

In today’s world, the content that performs best is a mix of human creativity with a touch of AI support. That’s why in this guide, I’ll share the best ChatGPT prompts to generate "what" articles. These are prompts I’ve personally used to rank content, and you can easily adapt them to your own style.

So, let’s dive in and get started.

What Are “What” Keywords?

“What” keywords are search terms that people use when they want to understand or learn about something. These keywords usually begin with the word “what” and show that the user is looking for a definition, explanation, meaning, or basic information about a topic.

For example:

• What is content writing?
• What is SEO?
• What is digital marketing?
• What is affiliate marketing?
• What is a blog?
• What is artificial intelligence?

When someone searches for “What is content writing?”, they usually want to know what content writing means, how it works, its types, benefits, examples, and other basic information.

What Is the Search Intent Behind “What” Keywords?

Most “What” keywords have informational search intent. This means the person is searching mainly to learn something, not necessarily to buy something immediately.

For example:

• Keyword: What is SEO?
• User wants: A simple explanation of SEO and how it works.
• Keyword: What is copywriting?
• User wants: The meaning of copywriting, examples, types, and possibly how it differs from content writing.

Main Formula for a “What” Article

Students can use this structure for most “What” keywords:

1. Introduction
2. Direct Definition with Example 
3. How it Works
4. Importance
5. Types
6. Main Features or Components
7. Advantages and Disadvantages
8. Who Should Use It
9. Common Mistakes or Misconceptions
10. Conclusion
11. Frequently Asked Questions

Note: Not every article needs all these sections. Students should select only the sections that match the topic and user intent.

Humanized AI Prompts for "What" Articles

Here, I am taking one keyword that starts with “What”, and I will provide you with all my personalized, humanized AI prompts to generate helpful content using AI.

Today, we are creating content around the keyword “What Is Content Writing?”

Opening Paragraph

The very first part of your blog post is the H1 heading, where you should target your primary keyword.

H1: What Is Content Writing? A Beginner’s Guide

After that, your introduction paragraph comes in. For the introductory paragraph, you can follow this guide. Once you have created your opening paragraph, the next step is to add your first H2 heading.

H2: What Is Content Writing?

This prompt will help you explain the main topic in a simple and beginner-friendly way.

Prompt:

Please write a simple, beginner-friendly paragraph that explains what content writing is. Define the term in clear and easy words, and mention a few other names people use for content writing. 

After the definition, add a relevant heading followed by a few bullet points. Naturally include some bold and italic formatting for important words. Keep the tone human and engaging, use only the active voice, and avoid AI-related words or phrases. 

You can adjust some example too in this section 

• H3: Examples of Content Writing

H2: How Does Content Writing Work?

Start with a friendly introduction like this:

Prompt:

Now that you understand what content writing is, you might be wondering, how does it actually work? Don't worry. This section will walk you through the complete process in a simple and easy-to-follow way.

After the introduction, explain the content writing process using bullet points. Make each step name bold, add a colon, and explain what happens in that step in clear, beginner-friendly language.

H2: What Does a Content Writer Do?

Now, start this section like this: 

Prompt:

Now that you understand how content writing works, you might be wondering what a content writer actually does. So, give a short and humanized introduction.

Then, explain what a content writer does using the same one-line bullet format. Make each bullet name bold, add a colon, and write a one-line explanation next to it. Use very simple English, like a student is writing.

H2: Main Types of Content Writing

Use this prompt to cover the different types of content writing with simple explanations.

Prompt:

You might think content writing is just one thing, but it actually has different types. Each type serves a different purpose. Let's look at the main types with a simple explanation of each one.

Then, explain each type in bullet points. Make each type name bold, followed by a colon, and add a short, one-line explanation in simple English.

H2: Why Is Content Writing Important?

(You can place this heading after the definition paragraph, use it as an H3, or explain it with simple bullet points within the definition section. It's up to you, whichever fits the flow best.)

Start this section with a friendly introduction like this:

Prompt:

Now that you know what content writing is, let's understand why it is important.

Then, list the importance of content writing using the same bullet format we have followed above. Make each bullet title bold, add a colon, and write a short, one-line explanation next to it.

H2: Skills Required for Content Writing

Start this section like this:

Prompt:

I'm pretty sure you're now thinking, "I understand content writing now, but if I want to become a content writer, what skills do I need?" Don't worry, guys. Here are the main skills you need to become a content writer.

Then, list all the skills required to become a content writer using the same bullet format. Make each skill name bold, add a colon, and write a one-line explanation next to it. Use very simple English that is easy for beginners to understand.

H2: Advantages & Disadvantages of Learning Content Writing

Start this section like this:

Prompt:

Every skill has its own benefits and drawbacks, and content writing is no different. In this section, explain the main advantages and disadvantages of learning content writing.

• Advantages of Learning Content Writing

Start with a short introduction like this:

Here are the main benefits of learning content writing.

Then, list all the advantages using the same bullet format we have followed above. Make each point bold, add a colon, and write a one-line explanation next to it.

• Disadvantages of Learning Content Writing

Start with a short introduction like this:

Like every skill, content writing also has a few challenges you should know about.

Then, list the disadvantages using the same bullet format. Use simple English, active voice, and write like an experienced person who is guiding beginners based on real experience. 

Note: After this, you can ask ChatGPT to suggest additional headings to make your content more SEO-friendly and stronger.

Enter this prompt: "Hey ChatGPT, we have covered reasonable content so far, but suggest 5 additional headings that I can target to make my content stronger in terms of SEO and relevance to my topic. Also, tell me which two headings would suit the best for this article."

For now I am picking these two.

H2: Common Content Writing Mistakes (Additonal Heading) 

This prompt will help you add a section about common mistakes content writers should avoid.

Prompt:

Add a few introductory lines here, such as:

"Now that you have covered almost every important aspect of content writing, let's enhance your knowledge further by discussing some common content writing mistakes. Make sure you avoid these mistakes to create better, more effective content."

After this introduction, list all the mistakes in a one-line bullet format like this:

• Mistake Name: One-line explanation of the mistake.

H2: Content Writing vs Copywriting (Additional Heading)

Use this prompt to create a clear comparison between content writing and copywriting.

Prompt:

Add a few introductory lines here, such as:

"Now that you understand the basics of content writing, let's clear one of the most common confusions: the difference between content writing and copywriting. Although both involve writing, their purpose, approach, and goals are different. Understanding this difference will help you choose the right writing style for your content needs."

After this introduction, create a clear comparison between Content Writing and Copywriting in a simple table format.

Use these comparison points:

• Purpose
• Main Goal
• Writing Style
• Audience Focus
• Content Type
• SEO Role
• Conversion Focus
• Examples

Keep the explanations simple, beginner-friendly, and easy to understand. Make sure the comparison supports the main topic and improves the SEO value of the article.

H2: Conclusion

Guys, for the conclusion paragraph, you can check out the essential parts of the blog post prompts guide. There, you will find the best prompts to create a strong, engaging, and SEO-friendly conclusion that summarizes the key points of your article.

H2: Frequently Asked Questions

For the FAQ section, you can also follow the essential parts of each blog post prompts guide. There, you will find effective prompts to generate relevant and helpful FAQs. These prompts will help you create questions and answers that match user intent and improve your article’s SEO value. Make sure to include FAQs that are directly related to your topic and provide clear answers for readers.

Final Thoughts

So guys, in this guide, I explained what “What” keywords are, why they are important, their search intent, and how you can use them effectively in your content strategy. I also shared practical examples and my personalized, humanized AI prompts to help you create high-quality, helpful, and SEO-friendly articles using AI tools.

These prompts are based on my own content creation process, so feel free to use them, customize them, and make them work according to your writing style and niche.

I hope this guide helps you create better content and makes your AI writing journey easier and more effective. 

Don’t forget to share your thoughts, experiences, or feedback in the comments. If you face any difficulty or have any questions, feel free to reach out, I’ll be happy to guide you.

Regards,

Your own content writer

Commonly Asked Questions 

Here are some of the most commonly asked questions related to the best ChatGPT prompts to generate what articles: